summertime searching: bicycles

I was recently introduced to Google trends. Google trends is a service/function of Google's that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

Out of curiosity I tried "bicycle" and "velo".

The above image is the result for "bicycle" while the one below is for "velo".

Some observations I had about the results...

1. The not surprising overall, and gradual decline of searches for "bicycle" by volume. Presumably as access to and use of the internet increases, the chances are high that as a relative proportion, the search for "bicycle" would decrease. I am a little surprised that it hasn't decreased by more... but maybe this relates to point 3.

2. The surprisingly consistent/repetitive result for "velo" over the years since 2004.

3. I was pleased to see the increase in references to bicycles in the news... even if some of the references to bicycles in the news included such titles as: "Police link "bicycle thief" to Hollywood PR killing" and "Kuyt ruled out for four weeks after botched bicycle kick". (NB: the reference to the bicycle thief doesn't appear to relate to the film by the same name as posted here.)

4. That Singapore came in at number 3 on the list of countries searching for bicycles - ahead of Canada and the United Kingdom.


5. Summertime in both the northern and southern hemispheres is the time that most people search for bicycles on the internet... Not surprising...

Regardless of the weather and season... enjoy your ride.

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