14.8.10

freedom of choice


single speeds are so often about one's own choice... an obvious statement of one's "own" style and preferences...

the desire to avoid production line/generic bicycles leading to services such as the one referred to by unrelenting tedium's comment here. jelly bean bicycles also offer a customised online service...




the urban outfitters bike shop proudly boasts "We offer more than 100,000 component and color combinations for the Aristotle single speed and Plato Dutch bikes."





with so many choices, you'll surely never have the same bike as anyone else...




however, individuality always seems to lose its edge a little when fashions hit the mainstream...

1 comment:

  1. Urban Outfitters and the like liberally apply pictures of girls with nice legs, pretty shorts and cute flat shoes (a frankie magazine spread calls if it has not yet happened) to increase the hipness of the brand. I am not sure how much help these images are when you are trying to get up a big hill with only one gear but I suppose they can't hurt.

    Single speed is surely a much happier experience in the low countries or on the Fens? I don't fancy trying to make my way from the Docklands to Bundoora even with the cute shoes on.

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